Clicky

Search Ideas by Author - Ideas for Leaders

Search Results for Author 'Ailawadi, Kusum L.':

1 result(s) found
Do CSR Initiatives Enhance Customer Loyalty?

Idea posted: March 2014

Institutions: Tuck School of Business   

Authors:

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

  READ MORE   PIN TO MY IDEAS Idea #346

Browse By Subject

Loading...